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Pharmaceutical Managed Market Group.
Savings of 7 weeks of potential lost sales.
A healthcare company’s Managed Market group needed a faster and more cost-effective system for creating customized pull-through marketing tools.
In the past, when an account was won, it would take 6-8 weeks to have customized marketing materials approved through the legal/regulatory approval process.
Since the introduction of the Digital Store Front, this company is producing over 20,000 customized pieces a month based on a variety of templates for multiple products, all unique to their clients. Marketing materials are approved within 1 day, go to print, and are generally received within 5 days of the order being approved.
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